How Gradivate uses cookies and similar technologies, and the choices you have.
Last updated: April 2026
Cookies are small text files stored on your device when you visit a website. They let the site remember things about your visit (like staying signed in or remembering your preferences) and help us understand how the site is used. We also use similar technologies — local storage, session storage and pixels — and this policy covers all of them collectively as "cookies".
The first time you visit gradivate.com you'll see a banner asking you to accept or reject optional cookies. Necessary cookies are always set because the site can't function without them (you can't stay signed in, for example). All other categories are off by default and only set if you give consent.
You can change your mind any time:
Necessary — Required for the platform to work. Includes your authentication session, CSRF protection, and a cookie remembering your consent choice itself. Cannot be disabled. Lawful basis: PECR Regulation 6(4) — strictly necessary cookies are exempt from consent.
Analytics — Google Analytics 4 (GA4). Helps us understand which pages visitors find useful and which need improving. We enable IP anonymisation and don't share data with Google for advertising. Lawful basis: consent (UK GDPR Art. 6(1)(a)).
Marketing — Reserved for advertising and remarketing pixels (e.g. LinkedIn Insight Tag) we may add later. No marketing cookies are currently set; this category is included so you can express a preference in advance.
Below is the current full list. We update this table whenever we add or remove a cookie.
| Name | Category | Purpose | Expiry |
|---|---|---|---|
userId | Necessary | Keeps you signed in to the Gradivate platform. | 7 days |
csrfToken | Necessary | Prevents cross-site request forgery on form submissions. | 7 days |
gradivate_cc | Necessary | Stores your cookie-consent choices so we don't ask again. | 6 months |
_ga | Analytics | Google Analytics 4 — distinguishes unique visitors. | 2 years |
_ga_* | Analytics | Google Analytics 4 — session state per property. | 2 years |
Google Analytics (Google Ireland Ltd.) — sets the _ga family of cookies when you accept analytics. We use Google Consent Mode v2, which means GA4 receives no tracking signals at all until you grant consent. See Google's Privacy Policy.
Calendly (Calendly LLC) — only loaded when you click "Book a Demo". When loaded, it may set Calendly cookies on the calendly.com domain to manage the booking widget. Clicking the button is treated as consent for this specific feature. See Calendly's Cookie Policy.
Sanity (Sanity.io) — provides our blog content. We do not use Sanity to set cookies on your device through Gradivate when you view blog content.
Questions about how we use cookies, or to exercise your data rights under UK GDPR? Email hello@gradivate.com. You can also read our full Privacy Policy and Terms of Service.